West Avenue Associates brings to non-profit organizations a team of experienced, respected, and successful professionals with a unique breadth of experience and expertise. We provide assessments, pathways, and solutions to organizations’ leadership, both staff and volunteers. Each engagement is overseen and led by a supervising consultant, with the talents and experience of the entire West Avenue Associates team and its many professional contacts enlisted as needed. It is truly a collaborative practice, which benefits clients in many ways.
DAVID C. JOHNSON
President and Principal
Dave Johnson founded West Avenue Associates, LLC following his retirement from the University of Richmond in 2007. An experienced consultant, Johnson recently served as senior vice president of Grenzebach Glier & Associates (GG+A), a Chicago-based international philanthropic management consulting firm. During his tenure with GG+A, Dave was counsel to the University of Southern California (USC), the University of California, Irvine, the Medical College of Virginia (MCV) Foundation, the Museum of the Confederacy, Scenic Virginia Foundation, Providence College, Virginia Union University, Randolph College and Yale University. He brings 35 years of experience at both public and private institutions. In addition to the University of Richmond, he held senior positions at Harvard University, Harvard Law School, the University of Virginia’s Darden Graduate Business School, Cornell University and Lafayette College. At the Darden School, he taught communications and organizational behavior in the MBA program. He has managed six fundraising campaigns which collectively secured more than $3.6 billion in philanthropic support.
A noted authority on many aspects of institutional development, Dave has presented at many national conferences including the Council for the Advancement and Support of Education (CASE), the Virginia Fundraising Institute (VFRI), the Association of Fundraising Professionals (AFP), the Ivy-MIT-Stanford Development Council and the Duke University Development Summit. He is the author or co-author of Women in Engineering: Beyond Recruitment (1975), The Industry – University Relationship: A Study for the Board of Trustees of Cornell University (1982), and founding editor of Executive Summary (1996), a semi-annual presidential report to Harvard alumni in senior leadership positions in academe, business, government and the non-profit sector.
Dave Johnson is a graduate of DePauw University (IN), the Darden Graduate Business School at U.Va. and completed advanced degree work at Cornell University. He served on the Board of Directors of the Virginia Association of Fundraising Executives (VAFRE) and is a presidential mentor for the Association of Governing Board’s (AGB) consulting services practice. Locally, he serves on the vestry of St. James's Episcopal Church and is a member of the Commonwealth Club and Willow Oaks Country Club.
FRAZIER MILLNER ARMSTRONG
Senior Consulting Associate
Frazier Millner Armstrong is a collaborative thought leader with a results-driven track record of success. She has been recognized for creating and leading clear strategic and innovative solutions, and brings more than 25 years of broad-based communications, media, and fundraising experience to her affiliation with West Avenue Associates. As a consulting associate, Frazier specializes in organizational capacity building and fundraising skills for West Avenue Associates’ clients in addition to managing her marketing and communications business, Frazier Communications.
Armstrong is an award-winning writer and marketer with deep experience in both corporate and non-profit sectors. Prior to forming Frazier Communications, she was Director of Advancement and Patron Communication for the Richmond Symphony. Before that, she had a long tenure with the Richmond Times-Dispatch as Vice President for Audience and Content Development. Her other career highlights include consulting and full-time engagements with 64 Magazine, The Cultural Arts Center at Glen Allen, and The Richmond Forum as well as several advertising agencies. Frazier attended Hollins University and graduated from VCU with a BS in Mass Communications.
A dedicated community advocate, she currently serves on the board of the YWCA, the Library of Virginia Foundation as well as the member relations committee for Leadership Metro Richmond. She is a member of the VCU School of Mass Communications Advisory Board, The Woman’s Club and Impact 100.
HARRY H. WARNER, JR.
Senior Consulting Associate
A Richmond native, Harry returned to the area in 1989 following his military service to begin his professional career in commercial banking as a management trainee with a multi-billion dollar regional bank, Dominion Bank. He later progressed to Vice President and commercial account officer at Regency Bank and then First Virginia Bank during his ten-years in banking.
In 2002 he became the Chief Development Officer the Tredegar National Civil War Center raising over $15 million to help launch this pioneering museum. Harry then served seven years as Executive Director of the Virginia War Memorial Educational Foundation where he raised over $10 million for its new Paul and Phyllis Galanti Education Center. Through his volunteer and professional experience, Harry has helped organizations raise over $50 million in capital support, annual giving, and endowment funds.
Harry has served in volunteer leadership roles include including three years on the vestry of St. James’s Episcopal Church, the last year as its senior warden (board chairman), and for six years on the board of a Richmond homeless shelter, now known as Home Again. He served as Vice Chairman of the Board of Governors of Stuart Hall School and on the board of the Church Schools in the Diocese of Virginia, which owns six private schools across the Commonwealth with a total student body of 4,000 and a combined $70 million operating budget.
Harry is an alumnus of Episcopal High School in Alexandria and Hampden-Sydney College from which he received a B.A. in History in 1984. Upon graduation, Harry received his commission into the US Army, serving five years active duty as a Cobra attack helicopter pilot. In addition to his flight wings and the Air Assault Badge, Harry received the Army Achievement Medal, the Army Commendation Medal, and the Meritorious Service Medal. In 2002 he received a Graduate Certificate in Non-profit Management from Virginia Commonwealth University. He serves on the Board of the Virginia Association of Fundraising Executives (VAFRE), chairs the Save the Diamond community action committee and is a member of the Commonwealth Club.
JENNIFER G. CORNELL
Senior Consulting Associate
Jennifer (Jenn) Cornell is a proven leader in corporate and non-profit organizations. She is an accomplished marketer, operations leader, and non-profit executive and brings this broad, multi-dimensional expertise to her affiliation with West Avenue Associates. As a Senior Consulting Associate, Jenn specializes in board development, strategic planning, and program management, as well as organizational development and coaching.
Jenn spent nearly ten years in marketing and operations with Capital One in Richmond and led the Powell Economic Education Foundation for four years. She has spearheaded product development and marketing efforts for BellSouth Internet Services and Dun & Bradstreet Software in Atlanta, GA. She started her career in management consulting with McKinsey & Company. Jenn also has spent over ten years as a regional and national officer with Alpha Chi Omega Women’s Fraternity. She is well-versed in collegiate and alumni programming, university relations, and strategic planning.
She graduated from the University of Virginia’s McIntire School of Commerce, majoring in marketing and management information systems. She earned her MBA in marketing and organizational behavior from the Kellogg Graduate School of Management at Northwestern University. She is also a graduate of Leadership Metro Richmond’s Leadership Quest program.
Within the local community, Jenn recently led a three-year visioning program at River Road Presbyterian Church, where she is also a children’s choir director and Sunday school teacher. She is involved with Girl Scouting and serves on the executive board of the Collegiate School Parents Association.
J. BRADLEY PURCELL, JD
Gift planning is a microcosm of overall fundraising, mirroring the strategic, marketing, communications, cultivation, and management challenges of a comprehensive advancement program. Bradley has 20 years experience in using a range of giving approaches to build endowments, enhance campaign results and bring sustainability to dozens of non-profit organizations. Over this time period, Bradley's clients have added more than 500 planned gift donors, and received many millions of dollars yearly in revenue.
Legacy planning is central to capital campaigns even as it forms the keystone of long-term endowment. Since founding Planned Giving Advantage, Inc., in 2003, Bradley has provided consulting services to dozens of non-profit organizations, motivating individuals to create their optimal legacy through immediate and deferred giving. Bradley’s clientele has grown to encompass leaders in cultural life and human services, higher education, and independent secondary education: The Virginia Museum of Fine Arts; The Virginia Historical Society; Mary Baldwin College, St. Catherine’s School, HumanKind; The Virginia Home; Blue Ridge Community College and numerous other Virginia community colleges, and VCU School of Business Foundation, to name a few.
Bradley has served as President and as a director of The Virginia Gift Planning Council, and is currently a member of the VGPC Advisory Council. He has presented programs on planned giving topics in Virginia, elsewhere in the United States and in Canada, and is on the faculty of University of Richmond’s Institute on Philanthropy.
Bradley has served on community boards and councils including VMFA Charitable Advisors, the Advisory Council of Virginia Treatment Center for Children, and the Session of Second Presbyterian Church in Richmond. Bradley earned the AB degree from Duke University, 1983, and both the MA and the JD from the University of North Carolina - Chapel Hill, 1988. He practiced law in North Carolina for five years early in his career.
OTIS C. "O.T." CROWTHER , Jr. Consulting Associate
O.T. Crowther is a native Virginian, who spent much of his early career as a public healthcare administrator for the state and and as a sales and marketing executive for Verizon. For the last decade he has served a number of non-profit organizations as a fundraising professional.
O.T. has served as major gifts officer for the University of Richmond during its highly successful $212 million capital campaign, as director of development for the Pamplin College of Business at Virginia Tech and then as vice president for advancement at the Museum of the Confederacy. In these roles, O.T. lead major capital campaigns and raised more than $30 million. Currently, he serves as a consultant with several small museums and historical organizations.
He has served in volunteer roles with the Salisbury Presbyterian Church, the American Civil War Museum and Maymont. He has served on the advisory boards of the Virginia Tech Office of Continuing Education and Science Museum of Virginia. He is an active member of the Midlothian Rotary Club.
An alumnus of Virginia public schools, O.T. is a 1970 graduate (political science) of Virginia Tech and received the Masters in Public Administration from Virginia Commonwealth University (VCU). Upon graduation from the Virginia Tech Corp of Cadets. O.T. received his commission in the U.S. Army and served on active duty as an armor company commander. He is also a graduate of the CASE (Council for Advancement and Support of Education) Summer Institute for Educational Fundraising.
Jill D. Williams Consulting Associate
Jill is an accomplished non-profit and political fundraiser and communications specialist. Her expertise in public relations, fundraising and event planning has supported numerous projects and campaign races during her 20 years of experience at the federal, state, and local level. Jill was instrumental in staging a nationally recognized movie premier, which raised funds for several non-profit organizations. In addition, she recently served as the lead financial consultant for a statewide political campaign, which raised $25 million.
Having worked for many political candidates and organizations from to New York to Florida combined with her experience serving on numerous community boards, Jill brings a unique and valuable perspective to West Avenue Associates.
Jill earned her B.A in political science from the University of Richmond, where she is an active fundraising and alumni relations volunteer. She currently serves on the Junior Board of the Children's Museum of Richmond and on the Parent Annual Giving Committee at St. Catherine's School. She is a former member of the Henrico (VA) CASA Board of Directors and the Junior League of Richmond. She resides in Richmond with her husband, Matt, and two children.